(Sort of.) Look no further than virtual reality live-cam shows for proof of how important a role tech plays in the future of the porn industry. Ever see the Silicon Valley episode when Pied Piper flirted with the idea of adult film server compression before hitting an accidental button deleted the company's hundreds of thousands of assets? Life imitates art. With such a competitive and fast-evolving landscape that serves a demanding client base, it’s no wonder that these adult film companies are quickly becoming some of the world’s most innovative tech companies. There are also production companies, like Vid Vicious, AD4X, and Pegas Productions, which also has its own acting school for men in adult films. There's Gamma Entertainment, behind Fame Digital, producing, editing, and marketing out of Montreal.
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As Catherine Dunn, MindGeek's vice president, told the Financial Post last month, “We’ve got some of the best minds in software engineering and programming, and that is in part due to Montreal’s reputation as ‘Silicon Valley North.'"īut there are other local companies that play a big role too, according to Strauss.
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And in a $60 billion industry, there's quite a bit of it for local programmers to take home. While content management and website development might not exactly be the glamorous piece of the puzzle, it's where the money is. MindGeek is the Goliath of the porn industry in Montreal, wielding valuable assets like PornHub, a bevy of tube sites, as well as several studios, including Brazzers, which was started by two Concordia students.
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"If I had a dollar for every time someone in Montreal told me they had a buddy who’s an editor at MindGeek, I could retire," jokes Strauss. It looks like a tech company - and it is, providing IT services ranging from development to marketing and SEO, specializing in the "management of highly trafficked websites.” You could say that again. Glancing at its website, you would never in a million years be able to guess the sort of business that MindGeek does. It's headed by two Montrealers, Feras Antoon and David Marmorstein Tassillo, and despite being an international company with offices all over the world, the vast majority of its employees are based here. The pun he’s referring to is, of course, PornHub, one of the many assets of adult film giant MindGeek (SFW), the company that's most often talked about when porn in Montreal comes up. “Montreal is the hub for all porn! Pun intended!” proclaims Wolf. If the adult film industry was a computer, then Montreal would be the motherboard, making everything run. For the brands that are based here, most of the post-production takes place right here,” says Jake Wolf, a former social media director for, Girlsway, Fantasy Massage, and Pretty Dirty. “Pretty much all the business-related aspects of the more popular porn sites happen in Montreal, minus production. But much of where Montreal falls into the greater landscape of the adult film industry comes in after the cameras are turned off and performers are clothed. It's a commonly cited statistic that Montreal is the third-biggest porn city in the world, behind Amsterdam and Los Angeles. The inclusion of Montreal, then, should come as no surprise given our city's history in red-light districts and burlesque, ensconced in the city's only venue dedicated solely to the performance art, The Wiggle Room, and general sex-positive attitude.